Put a clear plastic bag with a fake bomb contained within in conspicuous spaces of a public mall with a "public service message" written on the front. The point was to suggest that with a little attention to detail, people can avert a tragedy.
The message reads:
It's this obvious if you are alert. If you spot anything suspicious, please inform security.
A public service initiative by R Mall
So, if I see a bag that contains an explosive, I should get close enough to read the tagline that says "Boom! You're Dead!?"
In Boston our police force blew up little aqua teen hunger force brite-lites that were part of an advertising stunt. Could you imagine what the hell they'd do with this?
This stroke of brilliance comes from what appears to be an Indian advertising company called Y&R in Mumbai. Unbelievable.