No, this is not an ad for Bigfix. It is about an ad for Bigfix, however. If you're at Garter, methinks Pescatore might describe what I'm highlighting as "Security Marketing 3.0" ;)
Anywho, I was reading the USA Today this morning as was dutifully delivered to my hotel room by the fine folks at Marriott and as I pawed through the business section, I hit page 8B.
Page 8B features a full-page black and white ad from Bigfix. No big deal, you say, there are lots of ads from IT companies in newspapers.
Sure, but generally they're not from IT Security companies, they're usually not from companies this size, they're usually not a full page, they usually don't feature big-breasted, gun-toting, Vulcan, Marine recon soldiers, and they usually don't say things like this:
[Overlaid on top of picture of said big-breasted, gun-toting, Vulcan, Marine recon person...]
Contrary to the impotent baloney from McAfee/Symantec/et al, it doesn't take weeks and an army of servers to secure all your computers. You just need one can of BIGFIX whup-ass.
What can you do from one console with a single, policy-driven BIGFIX agent? How about continuous discovering, assessing, remediating, optimizing and enforcing the health/security of hundreds of thousands of computers in minutes? Yup. Minutes.
Windows, Vista, Linux/Unix and mac systems. Nobody else can do this. And we're making sure everyone else is more than a little embarrassed about it. Ooh-rah!
Interesting...picture, text, messaging... It got my attention. I wonder if it will get the attention of anyone else -- or more importantly the right set of people? Was it just in this edition or countrywide? Any other papers?
Amrit, you have anything to do with this?